Hom phiaj thiab rov kho dua tshiab - nws yog dab tsi thiab yuav teeb tsa kev tshaj tawm kev tshaj tawm + TOP-3 kev sib pauv, qhov twg los teeb tsa kev tshaj tawm

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Nyob zoo, nyob zoo cov neeg nyeem ntawm Cov Tswv Yim rau Lub Neej hauv online magazine! Hauv tsab xov xwm no, peb yuav piav qhia seb lub hom phiaj kev tshaj tawm yog li cas, yuav ua li cas teeb tsa phiaj xwm thiab rov saib dua ntawm lub chaw tshaj tawm, thiab cov hom phiaj (cov hom phiaj) ntawm cov phiaj xwm tshaj tawm.

Los ntawm txoj kev, koj pom ntau npaum li cas ib duas las twb muaj nqis lawm? Pib nrhiav nyiaj ntawm qhov sib txawv ntawm cov nyiaj sib pauv ntawm no!

Hauv tsab xov xwm no, koj yuav kawm:

Dab tsi yog tsom kev tshaj tawm, dab tsi yog lub hauv paus ntawm cov cuab yeej no thiab cov haujlwm li cas nws daws;
Dab tsi ntawm hom phiaj tshaj tawm muaj nyob thiab yuav ua li cas phiaj tsom hauv kev sib tw tshaj tawm;
Dab tsi yog retargeting thiab dab tsi yog nws rau.

Kab lus no yuav pab tau zoo rau txhua tus neeg uas tab tom nrhiav txoj hauv kev los txhawb lawv cov kev pabcuam, cov khoom lag luam lossis cov peev txheej hauv Is Taws Nem thiab xav paub ntxiv txog hom kev tshaj tawm no hauv Is Taws Nem.

Nyeem txog dab tsi tsom kev tshaj tawm yog, yuav ua li cas lub hom phiaj (rov ua dua tshiab) tau teeb tsa thiab dab tsi yog tsom rau kev tshaj tawm - nyeem cov kab lus no

1. Dab tsi yog phiaj tsom thiab tsom qhia tshaj tawm - kev saib xyuas lub ntsiab concepts

Hom phiaj – phiaj ib qhov xov xwm tshaj tawm rau ntawm nplooj siab (tsim nyog) ib feem ntawm cov neeg tuaj saib lub hom phiaj. Txoj kev no tso cai rau koj kom txo tus nqi tshaj tawm - nws yuav yog qhov kev tshaj tawm xwb rau cov neeg uas txaus siab nyob hauv nws.
Qhov kev tshaj tawm advertising tshuab no tshem tawm tus nqi ntawm tsis tsim nyog cov neeg tuaj saib.

Ib qho ntxiv, yog tias cov ntawv tshaj tawm tso tawm tshwj xeeb ntawm lub hom phiaj pawg, tom qab ntawdad hloov dua siab tshiab yuav loj hlob ↑, uas ua rau kom txo qis dua tus nqi ntawm kev tshaj tawm nws tus kheej. Lub peev xwm uas ib tus neeg siv kev txaus siab, tau nkag mus rau lub xaib los ntawm kev tshaj tawm cov lus tshaj tawm, yuav ua qee yam kev coj ua yog ntau dua. Txoj kev loj hlob ntawm kev hloov pauv ntawm lub xaib (cov nplooj ntawv tsaws tsag) thiab kev tuav ntawm cov qhua yuav tseem cuam tshuam rau txoj haujlwm hauv kev tshawb xyuas cov txiaj ntsig tau los.

Nws tseem tuaj yeem twv seb qhov kev tshwm sim twg tshaj tawm yuav ua li cas thiab yuav muaj li cas thiab yuav khoom li cas.
Txoj kev no, cov neeg ua haujlwm tuaj yeem ua haujlwm ntau qhov kev npaj txhij txog ntawm kev ua haujlwm.

Ib qhov ntxiv rau txhua yam, yog tias muaj kev pabcuam lossis cov khoom lag luam tau muab tas li (Piv txwv li: kev tu plaub hau, chaw kho hniav), ces Tshaj tawm (hom phiaj) tshaj tawm yuav pab "tig" cov neeg siv khoom ib zaug.

2. Ua li cas tsom kev tshaj tawm kev ua haujlwm 💎

Qhov pib ua rau cov phiaj xwm ua tau zoo hauv kev tshaj tawm kev tshaj tawm yog qhov muaj cov ncauj lus kom ntxaws txog txhua tus neeg siv tau. Raws li cov ntaub ntawv no, lub kaw lus yuav txiav txim siab seb puas yuav tshaj tawm cov lus tshaj tawm rau cov neeg siv khoom zoo lossis tsis.

Vim li no, phiaj feem ntau siv rau hauv kev tshaj xov xwm, qhov twg cov neeg siv ntawm nws tus kheej qhia lawv cov ntaub ntawv thaum sau npe.

Siv cov ntaub ntawv hais txog cov neeg siv ntawm kev sib raug zoo, koj tsuas yog yuav tsum kho txhua yam tsis raug ntawm cov phiaj xwm, suav sau cov ntawv tshaj tawm thiab xa ib daim duab. Tom qab ntawv tus tshaj tawm xa rau kev sim, uas feem ntau siv sijhawm los ntawm 1 feeb mus rau ob peb teev.

Muaj ntau yam mob nyob rau hauv uas tshaj tawm yuav tso tseg:

Daim ntawv tshaj tawm muaj cov ntsiab lus ntawm eroticism (cov ntawv nyeem lossis duab), cov duab liab qab lossis cov khw sib deev raug txhawb nqa;
Cov ad muaj cov ntaub ntawv tus kheej ntawm cov neeg siv;
Kev tshaj tawm ntawm cov nyiaj txiag (kev sib pauv);
Qhov ad sau tsis ncaj lossis muaj peev;
Koj tabtom sim tshaj tawm cov neeg sib tw ntawm tus xaib uas koj tshaj tawm;
Kev tshaj tawm txog dej cawv lossis luam yeeb;
Cov ntawv tshaj tawm muaj cov ntaub ntawv tiv tauj;
Lwm tus neeg lub logo, hom lossis npe tau siv.

Yuav kom tso hom phiaj tshaj tawm kev tshaj tawm, koj yuav tsum coj mus rau hauv tus account qhov xav tau thiab qhov xav tau ntawm qhov kev sib pauv advertising.

Cov kev tshaj tawm nrov tshaj plaws suav nrog:

Yandex.Direct;
Google AdWords;
MyTarget;
kev tes hauj lwm (VK, Facebook, Instagram thiab lwm yam).

Peb yuav piav qhia ntau yam ntxiv txog kev teeb tsa qhov teeb meem hauv txhua ntawm lawv hauv qab hauv tsab xov xwm.

Dab tsi yog cov hom phiaj tseem ceeb thiab cov hom phiaj ntawm kev tshaj tawm

3. Lub hom phiaj thiab lub hom phiaj ntawm phiaj xwm tshaj tawm yog dab tsi? 📑

Yog li, dab tsi yog lub hom phiaj thiab cov phiaj xwm ntawm phiaj xwm hauv ib qho kev tshaj tawm?

Cov hom phiaj tshaj tawm muaj tib lub hom phiaj xws li lwm hom kev tshaj tawm:

Kev muag khoom nce ntxiv thiab kev pabcuam;
Qhia cov neeg siv khoom kom siv cov khoom lossis kev pabcuam;
Txais thiab ua kom zoo ntawm cov neeg yuav khoom, lawv kev lom zem;
Kev tsim tawm ntawm qee qhov kev xav zoo rau cov neeg mloog txog lub koom haum / hom / logo / khoom lossis kev pabcuam thiab lawv cov neeg siv khoom.

Ntawm cov haujlwm ntawm cov phiaj xwm tshaj tawm yog cov hauv qab no:

Cov mloog ntawm nqaim ntu ntawm lub hom phiaj cov neeg tuaj saib yog nyiam, cov feem ntau pov tseg los ua qee yam kev ua (feem ntau - yuav ib yam khoom);
Sau cov ntsiab lus nthuav tawm (Piv txwv li, tus neeg siv khoom lag luam tuaj yeem tau txais cov ncauj lus kom ntxaws yog tias nws ua raws qhov txuas);
Lub peev xwm los ua qhov haujlwm kom ceev ceev (yuav khoom, kev sab laj, hu xov tooj, thiab lwm yam).

Cov phiaj xwm tshaj tawm lag luam yog siv los ntawm cov tuam txhab los nthuav thiab nyiam cov neeg siv khoom tshiab.

Cov hom tseem ceeb (phiaj)

4.7 hom phiaj tseem ceeb hauv phiaj xwm phiaj xwm kev tshaj tawm 📋

Cia peb xav txog cov hom nrov tshaj plaws ntawm hom phiaj tshaj tawm.

Saib 1. Cov phiaj xwm phiaj

Ib hom ntawm kev hom phiaj, kev ua haujlwm ntawm uas nyob ntawm dab tsi nyiam thiab cov ntsiab lus tshaj tawm ad yog hom phiaj. Tom qab xaiv cov ncauj lus xav tau thiab nrhiav cov neeg siv uas nyob ze rau nws, lawv tau qhia cov lus tshaj tawm.

Qhov tseem ceeb hauv hom phiaj no yog xaiv lub platform thematic uas ua tau raws li cov kev cai teev tseg (ntsiab lus, kev txaus siab). Nws yog nyob ntawm lawv tias cov ntawv tshaj tawm cov neeg tshaj tawm yuav raug tshaj tawm. Yog hais tias cov ncauj lus muab tau sib txuam nrog lub ntsiab lus thematic ntawm lub xaib, ces cov ntawv tshaj tawm yuav siab kawg tau cov nyhuv.

Saib 2. Kev cim hom phiaj

Hauv hom kev sib tw no, txoj haujlwm yog yooj yim - khaws cov neeg nyob ntawm thaj chaw koj tab tom nrhiav.

Koj yuav tsis tau them nyiaj rau kev tshaj tawm thoob plaws lub tebchaws - koj qhia koj cov lus tshaj tawm rau cov neeg nyob hauv kev cheeb tsam.

Saib 3. Lub sij hawm phiaj

Xws li lub keeb kwm tam sim no kuj tseem muaj nyob hauv kev tshaj tawm cov lus tshaj tawm, nws tso cai rau koj los kho lub sijhawm tshaj tawm ntawm qhov tshaj tawm - txog li teev thiab hnub ntawm lub lim tiam.

Lub sij hawm phiaj - lub cuab yeej yooj yim ua tsaug uas koj tuaj yeem kho cov zaub ntawm cov ntawv tshaj tawm rau lub sijhawm tshwj xeeb, piv txwv li, sib luag nrog cov tshaj tawm cov sijhawm ua haujlwm. Qhov no yuav tso cai rau koj kom sai sai rau txhua qhov kev txiav txim ntawm tib neeg. Yog lawm, yog tias koj lub koom haum ua haujlwm nyob ib ncig ntawm lub moos, tom qab ntawd cov tshaj tawm kuj tuaj yeem ua tau yam tsis muaj cuam tshuam.

Saib 4. Cov hom phiaj ntawm cov neeg

Siv hom kev hom phiaj no muaj peev xwm ua tau thaum teem kev tshaj tawm hauv kev sib raug zoo (Vkontakte, thiab lwm yam.)). Los ntawm txoj kev, hom no tseem suav nrog thaj tsam ntawm lub hom phiaj tshaj tawm.

Koj tuaj yeem qhia qhov meej pem thiab hnub nyoog ntawm cov neeg tuaj saib lub hom phiaj. Cov kev ntaus nkag siab yuav dhau los ua cov yam ntxwv ntawm cov neeg siv uas haum rau lawv. Sib txuam nrog cov txheej txheem xaiv (hnub nyoog, tub los ntxhais, qhov chaw nyob), koj ad yuav tshaj tawm rau tus neeg.

Kev tawm lub hom phiaj tshaj tawm (piv txwv li, ntawm Vkontakte, Facebook, thiab lwm yam.) muaj hom ntxiv:

thematic phiaj (rau kev teev cia cov pab pawg twg txaus siab ua tus txheej txheem);
kev coj tus cwj pwm (kev qhia ntawm cov txheej txheem rau kev sau cov ntaub ntawv hais txog tus neeg siv kev ua hauv lub network siv cov ncuav qab zib);
geo-kev coj tus cwj pwm thiab lwm tus.

Cov lus qhia ib kauj ruam-ib-qib rau kev teeb tsa hom phiaj hauv phiaj xwm kev tshaj tawm - 5 kauj ruam

5. Kev tsim phiaj phiaj - 5 kauj ruam rau kev teeb tsa kev tshaj tawm targeted

Txij li cov theem ntawm kev tsim cov phiaj xwm tshaj tawm rau cov peev txheej sib txawv zoo sib xws, cia peb xav txog cov phiaj xwm kev teeb tsa dav dav.

Sawv qhov kawg ntawm tag nrho 5 theem ntawm kev teeb tsa cov phiaj xwm tshaj tawm.

Theem 1. Kev txiav txim siab ntawm lub duab ntawm cov neeg tuaj saib lub hom phiaj

Rau qhov no, sau los ntawm cov neeg siv khoom cov ntaub ntawv: cov neeg siv cov cwj pwm, lawv cov kev txaus siab, haujlwm yam lawv nyiam thiab cov cim zoo sib xws raug tshawb xyuas.

TSEEM CEEB! Cov duab qhia ntxaws ntxiv ntawm cov neeg tuaj saib koj lub hom phiaj, koj yuav ua tau zoo tshaj koj cov lus tshaj tawm.

Theem 2. Xaiv cov duab rau koj qhov ad

Txhua cov peev txheej muaj nws tus kheej teeb tsa cov duab tsis, yog li nyeem lawv ua tib zoo.

Tseem ceebrau kev ua haujlwm siab thiab qhov muag kom pom cov duab.

Kauj Ruam 3. Qhov chaw teeb tsa

Peb txuas ntxiv mus teeb tsa qhov tsis dhau ntawm lub hom phiaj neeg siv - qhia nws muaj hnub nyoog, pem teb, qhov chaw nyob thiab lwm yam ua tau.

Theem 4. Sau cov ntawv qhia thiab cov ntawv tshaj tawm

Ua rau luv Tshaj tawm cov ntawv nyeemuas muab cov ntsiab lus tseem ceeb tshaj tawm ntawm cov lus tshaj tawm. Peb muab nws hnov li cas nqe lus hais txog.

Muaj tshwj xeeb mov thaum muab sau cov ntawv thiab lub npe ntawm cov lus tshaj tawm. Qhov no suav nrog kev siv cov lus - "Txo, Hu, Muaj Sijhawm" thiab lwm yam lus ntxig rau hauv kev tshaj tawm.

Theem 5. Kev txiav txim siab ntawm tus qauv thiab cov nyiaj them poob haujlwm

Muaj 2 txoj hauv kev los them rau cov kev tshaj tawm no:

Txoj Kev 1. Rau qhov kev xav (hauv nruab nrab, ua ntej 5 rubles rau ib qho kev ua yeeb yam);
Txoj Kev 2. Rau nias (ntawm nruab nrab, ua ntej 7 rubles nyob rau hauv ib nyem).

Tus ad ua haujlwm pabcuam tus nqi yog nyob ntawm kev sib tw thiab kev muaj txiaj ntsig zoo. Piv txwv li, nws yog kim heev rau "tshaj tawm" hauv Forex lossis vaj tse.

Yuav teeb tsa cov phiaj xwm tshaj tawm li cas txog Vkontakte (VK), Yandex Direct, Facebook, Odnoklassniki

6. Yuav ua li cas teeb tsa cov phiaj xwm tshaj tawm hauv cov vev xaib online (Vkontakte, Facebook, Yandex.Direct) 💻

Nws muaj ntau lub platform uas tso cai rau koj los teeb tsa qhov kev tshaj tawm. Zoo heev nyob rau hauv no hais txog kev tes hauj lwm - saib qhov tseeb tias cov neeg siv tawm cov ntaub ntawv hais txog lawv tus kheej, muaj kev ywj pheej ua thiab muaj nyob hauv ntau lub zej zog. Cov hom phiaj tshaj tawm kuj tseem nyob hauv cov kev tshawb nrhiav loj.

Ua ib feem ntawm tsab xov xwm, peb yuav xav txog ntau qhov chaw ua haujlwm nrog hom kev tshaj tawm no - Yandex, Google, Hauv kev sib cuag nrog, Cov tub kawm ua kethiab Facebook.

1) PS Yandex thiab Google

Tshawb nrhiav tshuab tshaj tawm cov ntsiab lus tshaj tawm kev tshaj tawm, tso siab rau cov ntaub ntawv ntawm lub hom phiaj ntawm cov neeg tshaj tawm kev tshaj tawm, nrog kev cia siab tias cov neeg siv yuav ua qee yam haujlwm (Peb tau sau txog dab tsi ntsiab lus tshaj tawm kev lag luam thiab leej twg tus thawj coj nyob hauv kev tshaj tawm txawv).

Yog li, hauv cov ntsiab lus tshaj tawm kev tshaj tawm, nws yog qhov ua tau los siv hom phiaj, txawm li cas los xij, los xaiv cov tsom neeg xav tau hauv cov kev pabcuamGoogle.AdWords thiab Yandex.Direct muaj qhov txwv txheej ntawm cov khoom siv - geo targeting, lub sijhawm phiaj, thiab lwm yam.

Siv cov cib fim geo phiaj, koj tuaj yeem qhia cov tshaj tawm hauv ntau thaj tsam ntawm tib lub tebchaws lossis hauv ntau lub xeev. tab sis Cov txheej xwm pej xeem tsis tuaj yeem muab teeb meemvim tias kev tshawb nrhiav lub hom phiaj nqaim heev.

Piv txwv ntawm kev teeb tsa phiaj xwm ib ntus hauv Yandex.Direct

Yuav ua li cas Google thiab Yandex yuav txuas ntxiv txhim kho hom phiaj hauv PS (kev tshawb nrhiav tshuab), tsis muaj leej twg paub.

Piv txwv, Yandex ntawm 2013 xyoo tsim kev pab "Crypta"... Lawv tau hais tias qhov kev pabcuam yuav muaj peev xwm txiav txim siab txog pojniam txivneej thiab hnub nyoog ntawm cov neeg siv network, nrog rau lawv cov nyiaj tau los, (txawm tias cov siv tsis tau sau npe hauv lub system). Qhov project no muaj peev xwm, tab sis tam sim no nws ua haujlwm tseem tos.

2) Tus social network Facebook

Ntawm lub xaib no, cov phiaj xwm tshaj tawm yog teeb raws li ntau yam tsis muaj. Txhawm rau pib teeb tsa nws, koj yuav tsum mus rau ntawm nplooj ntawv facebook.com/advertisinglos ntawm txhaj rau "Tsim ad". Tom qab ntawd, cov lus tshaj tawm los ntawm cov kauj ruam ntawm kev tsim cov qib kev ua haujlwm.

Txhawb cov hom phiaj thaum tsim ad hauv Facebook thiab teeb tsa phiaj

Koj yuav tsum ua kom tiav txhua theem, yog li ua tib zoo xav txog koj cov kauj ruam tom ntej hauv txhua ntu.

Kauj Ruam 1. Xaiv lub hom phiaj ntawm phiaj xwm kev tshaj tawm

Nov yog qhov koj ntxig txuas ntawm cov khoom lag luam tshaj tawm los ntawm koj los ntawm kev xaiv lub hom phiaj uas tsim nyog los ntawm daim ntawv thov.

Kauj Ruam 2. Tsim ib qho ad

Hauv thaj teb rau kev sau koj xav tau ntxig nqe lus hais txog, ntawv nyeem thiab daim duab koj cov lus tshaj tawm. Koj kuj tseem tuaj yeem xaiv qee lub ntsiab lus siab heev.

Piv txwv ntawm Facebook ad

Tom qab ua tiav txhua yam tsim nyog ua, koj kom meej meej saib seb koj qhov ad yuav zoo li cas.

Kauj Ruam 3. Ntaus cov qauv rau koj cov neeg tuaj saib lub hom phiaj

Teem lub hom phiaj yog kwv raws li cov ntsiab cai dav dav - kom qhia lub hom phiaj ntawm cov neeg tuaj saib pom hauv kev nthuav dav. Koj tuaj yeem siv cov kev xaiv ntxiv rau kev teeb tsa cov phiaj xwm tshaj tawm hauv kev tes hauj lwm, piv txwv li, geo phiaj.

Piv txwv ntawm kev teeb tsa geotargeting hauv social network Facebook

Thaum ua tiav nrog rau qhov no, nias "Muab ib qho kev txiav txim"... Koj tuaj yeem hloov koj lub txhab nyiaj ntxiv los ntawm kev hloov chaw ntawm daim npav rho nyiaj.

3) Social network Vkontakte

Qhov social network no muaj cov hom phiaj tshaj plaws rau kev tshaj tawm. Ua ntej koj yuav tsum nias lub pob nyem "Tshaj Tawm"uas nyob ntawm txhua nplooj ntawv.

Hom phiaj tshaj tawm hauv kev sib raug zoo Vkontakte

Tom qab, xaiv "Cov ntsiab lus tshaj tawm"thiab ces khiav "Tsim ad".

Nws yog qhov tsim nyog los xaiv qhov khoom uas yuav tshaj tawm:

Thib peb ntawm lub vev xaib;
Daim vis dis aus;
Social network daim ntawv thov lossis daim ntawv thov mobile;
Txawv zej zog.

Xaiv cov khoom tshaj tawm thiab tsim kev tshaj tawm ntawm VKontakte

Tom qab ntawd peb pib mus rau qhov tsim ntawm cov tshaj tawm:

Daim duab nrog ntawv;
Cov duab loj;
Hom ntawv tshwj xeeb.

Hauv cov teb nram qab no, sau rau peev thiab lub ntsiab ib feem ntawm cov ntawv nyeem ad. Txoj cai ntawm lub qhov rai qhia pom qhov pom zoo loj.

Ua kev tshaj tawm hauv VK - tso duab, tsim cov npe thiab cov ntawv rau kev tshaj tawm, xaiv cov npe thiab pawg hnub nyoog

Hauv qab no koj tau muab cov haujlwm tshwj xeeb, qhov twg, yog tias tsim nyog, koj xaiv yam ntawm kev tshaj tawm.

Tam sim no cia mus rau ntawm kev teeb tsa phiaj los xaiv ib lub hom phiaj (cov neeg tuaj saib lub hom phiaj).

Nkag mus qhov tseeb yam ntxwv ntawm koj cov neeg tuaj saibtxaus siab rau qhov khoom siv tshaj tawm ntawm kev tshaj tawm - txwv tsis pub tshaj tawm yuav ua haujlwm tsis muaj txiaj ntsig rau ntu tsis-phiaj, nkim koj cov peev nyiaj. Rau phiaj qhia tau 15 tsis.

Teeb tsa kev tshaj tawm kev tshaj tawm ntawm Vkontakte - xaiv cov neeg tuaj saib lub hom phiaj (CA) los ntawm cov kev txwv: "Geography", "Demography", "Kev nyiam" thiab lwm yam

Koj tuaj yeem xaiv cov thaj av ntawm cov neeg tau txais kev pab (los ntawm tebchaws mus rau hauv kev) thiab lawv cov kev coj noj coj ua.

Nws yog ua tau rau phiaj tsom los ntawm cov npe ntawm kev txaus siab los ntawm xaiv:

Ntiaj teb kev pom thiab kev ntseeg;
Cov khoom siv qhov twg Vkontakte social khawm tau siv;
Cov haujlwm yam tsim los ntawm tus neeg siv ntawm lawv nplooj ntawv;
Cov neeg siv zej zog cov ntsiab lus;
Cov ntawv thov tau siv;
Lub teb chaws uas tus neeg siv mus online.

Ntawm sab xis ntawm lub vijtsam, muaj pes tsawg tus tib neeg txuam nrog cov lus qhia no tau tso tawm, nrog rau tus nqi uas pom zoo hauv ib nias.

Cov theem kawg (teeb tsa tus nqi thiab thaj chaw) hauv kev tsim cov tshaj tawm ntawm Vkontakte

Hauv kauj ruam kawg, koj xaiv txoj kev them nqi tshaj tawm hauv xov tshaj tawm (yeem - rau ib tug ua yeeb yam lossis rau ad nias), nws qhov chaw nyob (chaw sau ntawv uas xa koj cov lus), thiab nqi tom qab cov ad los qhia rau nws. Nkag mus rau koj qhov kev tshaj tawm hauv qab no.

Daim ntawv tshaj tawm tiav lawm, yog li nias lub pob nyem ntawv "Tsim ad".

4) Cov chaw sib koom tes Odnoklassniki

Qhov kev sib koom ua ke no muaj teeb tsa me me rau teeb tsa cov neeg tuaj saib lub hom phiaj. Nws yuav luag tsis yooj yim sua los ua qhov tseeb tshaj plaws kev hloov kho ntawm kev tshaj tawm rau ib pawg neeg ntawm cov neeg ntawm lub xaib no (nrog nws cov cuab yeej meager).

Vim tias qhov no, ntau tus neeg tshaj tawm Tsis txhob xav khiav cov phiaj xwm tawm ntawm cov peev txheej no. Tab sis txij li ib txoj hauv kev zoo li no tseem muaj, nws yog ib qho tsim nyog yuav tau taw qhia yuav ua li cas koj tuaj yeem tsom txoj kev tshaj tawm ntawm qhov social network no.

Qhov kev pabcuam rau tso tawm cov lus tshaj tawm rau cov peev txheej no yog koom nrog Mail.ru... Yog li, koj yuav tsum xub sau npe nrog phiaj.my.com... Muaj tsim koj li profile, koj tuaj yeem pib sau thiab pib ua cov phiaj xwm tshaj tawm.

Xaiv ib qho khoom siv rau kev tshaj tawm hauv Mytarget

Tom ntej, koj xaiv qhov koj tshaj tawm. Cov kev xaiv hauv qab no yog muab rau koj xaiv:

Cov vev xaib thiab cov vev xaib zoo rau hauv xov tooj;
Ua si;
Tej koom txoos lossis pawg;
Lwm lub xaib.

Tom qab ntawv, koj yuav tsum tau taw qhia tias lub vev xaib twg koj xav muab tso tawm:

Txawv Tebchaws;
Kev tes hauj lwm ("Cov Tub Kawm Ua Si", "MoiMir", "Mail.ru Xa Ntawv" thiab lwm tus).

Los ntawm txhaj rau cov lus tshaj tawm, koj tuaj yeem nkag mus rau cov ncauj lus thiab cov ntawv tshaj tawm.

Ua ad ntawm target.my.com - sau lub npe thiab cov ntawv tshaj tawm, upload cov duab, teeb tsa phiaj

Thaum teeb tsa kev tshaj tawm, qhia qhov tseeb tshaj plaws ntawm cov hom phiaj ntawm cov neeg tuaj saib lub hom phiaj. Koj tuaj yeem qhia lub hnub nyoog, tub los ntxhais, qhov chaw, thiab kev txaus siab ntawm cov neeg siv uas koj tab tom nrhiav.

Koj yuav muaj khoom remarketing kev xaiv cov neeg mloog - rov nthuav tawm xov xwm tshaj tawm rau cov neeg uas twb tau mus saib qhov chaw lawm. Remarketing yog txoj kev zoo rau koj cov kev hloov pauv.

Tom ntej no, peb xaiv lub tswv yim los ntawm kev nthuav tawm ib qho ad:

Yam tsawg kawg noj... Nrog rau lub tswv yim no, tus nqi yuav yauv sib txawv nyob rau theem txaus siab tau. Cov qauv no tso cai rau koj yoog tau faib tus nqi ntawm txhua qhov kev hloov pauv (yog tias muaj ntau cov neeg tuaj koom kev ua si, tus nqi yuav raug txo mus rau qhov tsawg kawg nkaus), tab sis cov neeg tuaj saib yuav tsawg dua.
Tus nqi ruaj khov... Lub ntsiab lus yog tias koj them rau txhua qhov kev hloov pauv ntawm tus nqi teev, tsis hais lub sijhawm tshaj tawm (thaum hmo ntuj cov neeg tuaj saib tsawg dua, thiab thaum nruab hnub cov naj npawb ntawm cov kev coj ua) nce.
Qhov ntau ntawm cov hops... Lub tswv yim no xav tias koj tau txais ntau qhov kev mus ntsib ntau tshaj plaws ua tau rau lub teeb nruab nrab txhua hnub tus nqi ib nias.

Qhia txog ib qho qauv them nyiaj thiab peev nyiaj rau ib qho kev tshaj tawm

Tom qab ntawd peb faib nyiaj txiag rau phiaj xwm. Tom qab koj ua tiav qhov kev teeb tsa koj lub hom phiaj, tso nyiaj rau hauv cov nyiaj los ntawm qhov chaw uas koj npaj yuav tso cov tshaj tawm.

TSEEM CEEB! Ua ntej txiav txim siab yuav tsum siv nyiaj ntawv tawm, tshawb nrhiav seb lub tswv yim ad twg yuav coj koj cov txiaj ntsig zoo tshaj plaws. Ntsuam xyuas kev sib piv ntawm kev ua tau zoo, qhov twg nws yog qhov muaj txiaj ntsig ntau los siv "CPC", tab sis qee qhov chaw "Nqe ib qhov kev pom zoo".

Tom qab ua tiav cov teeb, koj ad yuav pib tshaj tawm.

7. Qhov twg yuav xaj kom teeb tsa kev tshaj tawm - TOP-3 sib pauv 📎

Cia peb xav txog ntxiv qhov twg koj tuaj yeem xaj cov kev teeb tsa kev tshaj tawm.

1. Ua haujlwm-zilla

Ua haujlwm-zilla yog cov chaw sib pauv hloov chaw ua haujlwm. Raug raws site - Ua haujlwm-zilla.com

Nrog kev pabcuam ntawm cov peev txheej no, koj tuaj yeem pom tus neeg cog lus los daws ntau yam kev ua thiab lub sijhawm ntev ntawm cov haujlwm sib txawv. Quests tuaj yeem ua tiav ntawm ntau hom, suav nrog - teeb tsa cov phiaj xwm tshaj tawm.

Haum rau cov neeg siv khoom uas tsis muaj lub sijhawm thiab kev paub los ua ib qho haujlwm twg, lossis nws yuav tsum muaj tus kheej lub xub ntiag lossis tus neeg muaj kev paub tshwj xeeb.

Qhov kev txiav txim raug teeb tsa nyob hauv ib qho qauv txheej txheem: npaj luv hauj lwm cov txuj ci, muab qhov tsim nyog txuas thiab xaiv koj tus kws kos duab. Ua kom tiav koj li nyiaj seem rau kev them nyiaj, thiab qhia tus nqi ntawm cov kev txiav txim. Kev suav nyiaj txiag yog ua tiav los ntawm cov kev pabcuam, tau txais qee yam % los ntawm qhov kev txiav txim tus nqi.

Muaj ntau txoj haujlwm them qis thiab kev ua haujlwm ntev nyob rau ntawm kev sib pauv, yog li yog tias koj xaj khoom tshaj tawm ntawm no rau tus nqi zoo, koj yuav tau txais ntau cov neeg ua yeeb yam. Ntxiv mus, qhov chaw them ntau tshaj ntawm no yog NWS thiab Is Taws Nem.

Ntxiv rau, kev tswj hwm ntawm cov peev txheej txiav txim siab ntau cov lus nug nyob rau hauv kev txaus siab ntawm cov neeg yuav khoom.

2. Youdo

Qhov kev pabcuam uas pab koj nrhiav tus neeg ua yeeb yam rau ntau yam haujlwm. Tus xaib kuj tseem raug yoog rau lub mobile version.

Lub ntsej muag tshwj xeeb yog tias tus ua yeeb yam yuav tsum xeem dhau pov thawjua ntej nws yuav tau txais lub luag haujlwm. Txhawm rau sau daim ntawv thov, ib qho nyiaj me me yuav los ntawm tus neeg ua haujlwm.

Hauv kev tswj hwm feem ntau yog qhov zoo heev loj heev cov tseev kom muaj rau cov neeg ua yeeb yam, kom tus qhua tuaj yeem ua siab zoo los ua kom tiav qhov kev txiav txim.

Muaj ib qeb tshwj xeeb pab online... Ntawm no koj tuaj yeem xaj tau tshaj tawm. Ntxiv dua thiab, qhov kev txiav txim siab nruab nrab tsis tshua muaj, yog li koj daim ntawv xaj nrog tus nqi ib txwm yuav pom tam sim.

3. Iav

Ib tug ntawm cov laus qhov chaw tshwj xeeb rau kev ywj siab, nyob rau hauv cov hnub qub nws lub npe hu ua free-lance.ru... Kev sib pauv no kuj ua ib tus neeg nruab nrab, muab cov lag luam uas muaj kev nyab xeeb, tau txais lawv tus kheej %.

Ntau cov kws tshaj lij ua haujlwm nrog tus lej them nyiaj. Txawv hauv qhov loj nyiaj them txoj haujlwm.

Muaj ntau cov lus txib rau kev tshaj tawm hauv Is Taws Nem. Yog li no, yuav tsis muaj teeb meem dab tsi txog kev xaiv tus neeg tuaj ua lag luam uas muaj kev paub txog kev tshaj tawm kev tshaj tawm ntawm lub Vev xaib rau koj daim ntawv xaj.

Muaj lub sijhawm los tuav ib qho kev sib tw ua ntej xaiv qhov kev tsim nyog tsim tawm (Peb tau sau txog tus neeg ua haujlwm freelancer yog dab tsi thiab nws ua li cas hauv tsab xov xwm dhau los).

8. Qhov zoo tshaj (+) thiab cons (-) ntawm cov phiaj xwm tshaj tawm 💡

Xav txog lub ntsiab zoo thiab kev txwv hom kev tshaj tawm no.

Qhov zoo ntawm kev tshaj tawm cov khoom lag luam yog:

Tshaj tawm cov lus tshaj tawm rau cov neeg tuaj saib lub hom phiaj. Qhov no yog qhov kev xaiv tau txiaj ntsig ntau dua li kev qhia rau cov neeg sawv daws;
Txheej txheem yooj yim txheej txheem (muab cov kev cai rau kev xaiv ntawm cov neeg siv khoom muaj peev xwm tau paub);
Nws yog ua tau rau phiaj xwm kev tshaj tawm rau cov neeg tuaj saib ntawm kev sib tw. Koj yuav muaj peev xwm los ua qee yam ntawm lawv rau koj sab - kev sib tw yuav nce;
Koj tuaj yeem kuaj nws thiab tau txais qhov tshwm sim sai li sai tau. Qhov no yuav tso cai rau kev hloov kho tau yooj yim ntawm koj txoj kev tshaj tawm, yog tsim nyog, ua kev kho kom haum rau nws;
Kev teb sai. Ib zaug ntawm kev tshaj tawm ntawd, tus neeg txaus siab tuaj yeem nkag mus rau nplooj ntawv ntawm cov khoom lag luam hauv kev nias ib zaug;
Koj tuaj yeem npaj lub ntsej muag pom - ib qho duab piav nrog.

Hom kev tshaj tawm no nws muaj nws qhov tsis zoo:

Cov peev txheej tuaj yeem txwv tsis pub tshaj tawm rau qee yam kev lag luam thiab cov kev pabcuam (muab ua piv txwv, cov chaw muaj cawv thiab luam yeeb, cov khoom siv ntawm cov koomhaum nyiaj txiag, thiab lwm yam);
Thaum pib siv neeg siv zog me me. Nws tau txais rau qhov kev tshaj tawm tsuas yog los ntawm kev mus saib lub tsev kawm ntawv, tsis muaj lub hom phiaj ntawm kev ua ib qho kev yuav lossis ua lag luam;
Vim tias tsis muaj lub siab, ad hloov pauv hloov pauv muaj;
Lub hom phiaj tshaj tawm yuav tsum tsis txhob muaj lub hom phiaj dav dav siv, txwv tsis pub nws yuav tsis muaj qab hau.Cov kev tshaj tawm lag luam no tsuas yog siv thaum koj tab tom tshaj tawm cov khoom lag luam lossis cov kev pab cuam rau cov neeg tau txais kev pab ncaj thiab nqaim kawg.

Cia peb saib lub ntsiab lus "Retargeting" hauv qab no vim nws yog kev cuam tshuam zoo nrog lub ncauj lus ntawm tsab xov xwm no.

Retargeting - dab tsi yog nws thiab nws yog dab tsi rau, qhov tseem ceeb zoo thiab qhov tsis zoo ntawm kev rov tshaj tawm kev tshaj tawm, dab tsi yog qhov txawv ntawm remarketing thiab retargeting

9. Dab tsi yog rov kho dua tshiab thiab nws txawv li cas ntawm remarketing - kev saib xyuas lub ntsiab thiab nws ua haujlwm li cas 🔔

Kev pauj rov qab(los ntawm Lus Askiv. rov muaj dua - rov ua dua) - qhov no yog ntawv tshaj tawm tsuas yog tshwj xeeb rau cov neeg siv uas twb tau saib cov khoom lag luam lossis kev tshaj tawm los ntawm kev mus saib tus tshaj tawm lub vev xaib.

Yog li, daim ntawv tshaj tawm pab pab rov nyiam cov neeg tsis tau txiav txim siab yuav. Qhov no feem ntau tau ua los ntawm banner tshaj tawm ntawm ntau qhov chaw uas tus neeg siv mus tom qab mus xyuas koj cov peev txheej.

Retargeting ua haujlwm li no:

Qhov tshwj xeeb yog ntsia rau ntawm cov khoom siv cov code... Nws yog tshuab txais thaum tus qhua saib cov nplooj ntawv koj teev (muab ua piv txwv, cov lus qhia cov khoom).
Qhov browser khaws cov ntaub ntawv hais txog kev mus xyuas ntawm nplooj ntawv tsaws yog ib qho chaws. Los yog cov ntaub ntawv xa ncaj qha rau cov xaib uas tus neeg siv tau sau npe (kev sib raug zoo).
Thaum ib tug neeg tsaws rau ntawm ib lub vev xaib uas tau tshaj tawm txog kev tshaj tawm txoj xov xwm, qhov peev txheej nyeem cov cai rau kev mus xyuas cov nplooj ntawv tsim. Tus neeg siv tau tshaj tawm ib qho kev tshaj tawm rau cov khoom uas nws tau saib ua ntej.

Lub peev xwm los hloov kho dua tshiab yog muab los ntawm kev sib raug zoo Facebook, Hauv kev sib cuag nrograws li zoo li nrhiav xyaw Yandexthiab Google.

Remarketing vs retargeting - dab tsi yog qhov txawv?

Xav sau tseguas qhia kev tshaj tawm rov qab yog qhov zoo tshaj rau kev sib txuas lus nrog cov neeg lag luam thaum ntxov ntawm kev muag khoom lom zem, hos email yog cov cuab yeej sib txuas lus nrog cov neeg siv khoom uas tau hais tawm lub siab xav yuav.

10. Hom rov ua dua-4 hom tseem ceeb 🗒

Muaj ntau ntau hom kev rov qab xav dua.

Txhua hom sib txawv hauv ntau tus yam ntxwv:

Tus neeg siv kev sib koom tes tus nqi;
Lub vev xaib uas koj lub hom phiaj yog nyob rau;
Cov qauv uas cov neeg siv yuav xaiv.

Muaj ob peb hom rov ua dua tshiab (kho dua tshiab) uas yooj yim dua rau hauv cov lus.

Cov lus ntawm cov hom neeg rov qab muaj dua thiab lawv cov qauv luv luv:

Npe	cov lus qhia luv luv ntawm
*Kev coj cwj pwm*	Kev hom phiaj yog tshaj tawm: Cov lus nug uas cov neeg siv tau tshawb hauv cov tshuab tshawb nrhiav; Cov kev pab lawv tuaj ntsib; Cov nta ntawm nplooj ntawv hauv kev tes hauj lwm.
Tshawb Fawb	Nws ua haujlwm ncaj qha, tsis muaj kev sib cuag ntawm tus tshaj tawm thiab tus qhua. Qhov rov ua yog nqa tawm raws li cov lus uas tus neeg siv tau ntaus rau hauv lub tshuab tshawb xyuas. Yog tias qhov kev thov thov phim cov ntsiab lus teev los ntawm tus tshaj tawm, tus chij nrog kev tshaj tawm yog tso rau ntawm tus neeg siv lub vijtsam.
*Keej*	Qhib thaum tus neeg siv tau mus saib lub site. Txhua tus qhua qhov kev ua tau tshawb xyuas. Thaum nws mus ntsib ib qho peev txheej twg, muaj ib daim ntawv tshaj tawm kev tshaj tawm ntawm nws.
Kev	Nws feem ntau hauv kev tawm suab. Cov neeg tuaj saib lub hom phiaj yog txiav txim siab los ntawm kev nqis tes ua los ntawm cov neeg siv los ntawm lawv cov nplooj ntawv. Nyiam, cov xwm txheej thiab cov reposts los ua lub teeb liab thiab tus qauv rau kev tshaj tawm kev tshaj tawm.

11. Yuav ua li cas teeb tsa retargeting hauv Yandex Ncauj Lus Qhia - cov lus qhia ceev 📝

Txij li Yandex yog cov chaw tshaj tawm tshaj plaws hauv Lavxias Internet, xav txog cov txheej txheem los teeb tsa kev rov kho dua tshiab hauv Yandex Direct.

Qhov kev xaiv ntawm cov neeg tuaj saib lub hom phiaj hauv Yandex.Direct sawv cev rau cov xwm txheej ntawm cov hom phiaj (ntu) ntawm Yandex.Metrica thiab ntu ntawm Yandex.Audience, ua tsaug uas nws muaj peev xwm piav qhia txog qeb ntawm cov neeg siv khoom zoo.

Koj tuaj yeem ntxiv cov kev rov ua dua tshiab ntawm qhov kev tsim tawm lossis kho nplooj ntawv. Peb tau sau txog kev tsim cov ntawv tshaj tawm thiab teeb tsa Yandex Ncaj Qha hauv kev tshaj tawm txawv.

Nyob rau theem ntawm cov neeg tuaj xaiv, koj tuaj yeem xaiv ib qho kev mob los ntawm daim ntawv teev npe ntawm cov ua ntej tsim lossis tsim ib qho tshiab

Txhawm rau tsim qhov xwm txheej tshiab, xaiv Cov Neeg Tuaj Kheem Xaiv Cov Cuam Tshuam → Ntxiv → + Ntxiv Cov Cai (cov cai ntawm cov cai).

12. Pros (+) thiab cons (-) ntawm rov kho dua 📢

Ntau qhov zoo thiab tsis zoo ntawm cov cuab yeej no tshwm sim los ntawm cov yam ntxwv ntawm qhov kev tshaj tawm no.

Yog li, cov txiaj ntsig ntawm kev rov ua dua tshiab muaj raws li hauv qab no:

Cov kev tshaj tawm kev tshaj tawm npog cov neeg siv dav dav, cov qauv uas tau teeb tsa txawm tias thaum xaiv hom phiaj. Raws li kev txheeb cais, ntau 90 % cov siv yuav tawm ntawm koj cov peev txheej yam tsis ua qhov koj xav tau. Retargeting yog tsom rau cov neeg tuaj saib xws li;
Daim ntawv tshaj tawm tau rau cov neeg siv khoom txaus siab.Koj paub meej txog qhov no, vim tias nws txawm tuaj saib koj lub xaib ua ntej, lossis nws tab tom nrhiav cov khoom lag luam lossis cov peev txheej zoo sib xws;
Cov nyiaj txiag tshaj tawm tau siv raws li kev siv nyiaj;
Hloov dua siab tshiab hauv hom kev tshaj tawm no yog siab dua.

Siv cov cuab yeej no, nws dhau los ua kom nco ntsoov cov neeg muaj peev xwm ntawm koj hom / khoom / tuam txhab.

Ntawm qhov tsis zoo ntawm kev rov ua dua tshiab yog:

Koj yuav tsum ua tib zoo tshawb kev qhov zaus ntawm kev tshaj tawm kev tshaj tawm.Muaj ntau ntau cov cuab yeej rau reorienting cov neeg siv thiab tshaj tawm hauv kev tshaj tawm. Yog sib tham dhau thiab siv txhua yam kiag li, tom qab ntawd tus neeg tshaj tawm laib tuaj yeem thawb tawm tus thov kev pab. Nws ua raws los ntawm qhov no uas koj yuav tsum siv txoj cai rov ua haujlwm txoj cai retargeting phiaj xwm. Txwv tsis pub, qhov hloov dua siab tshiab yuav tsis hloov pauv thiab koj cov peev nyiaj yuav poob rau.
Kev txwv lub hom phiaj tseem siv tau rau kev rov ua dua tshiab: koj tsis tau yuav tuaj yeem tshaj tawm rau qee hom khoom lag luam thiab thaj chaw.
Ntau lub platform uas khiav cov tshaj tawm no tuaj yeem pab cov neeg lag luam kom tshem tawm cov tshaj tawm. Tus neeg siv yuav tuaj yeem paub vim li cas qhov kev tshaj xov xwm no tshaj tawm rau nws, thiab tom qab ntawd tsis kam qhia nws. Tsis tas li ntawd xwb, feem ntau cov neeg siv tshwj xeeb ad blockers (ntaus AdBlock).

Yog li, phiaj (phiaj)thiab rov muaj dua (rov ua haujlwm)yog cov cuab yeej siv tau zoo thaum siv txoj hauv kev. Thaum khiav qhov phiaj xwm tshaj tawm, koj yuav tsum tau them nyiaj rau lub hom phiaj tshaj tawm.

Yog tias koj xav tau kev tshaj tawm zoo li ntawd, koj yuav tsum nkag siab koj cov neeg tuaj saib zoo thiab muaj cov lus teb rau cov lus nug hauv qab no:

Cov neeg no yog leej twg?
Lawv ua dabtsi?
Dab tsi yog lawv nyiam?
Cov channel twg tuaj yeem siv tau los tiv tauj lawv?

Cov lus teb rau cov lus nug saum toj no yuav tso cai rau koj los ua ib daim duab ntawm cov neeg siv kev txaus siab, raws li qhov uas koj tuaj yeem tsim phiaj rau lawv. Hom kev tshaj tawm no nquag siv hauv kev tsav tsheb arbitrage - kev tsav tsheb arbitrage thiab network cpa, peb tau sau hauv tsab xov xwm cais.

Tseem Ceeb! Qhov ntau qhov ua tib zoo rau qib no tiav, cov kev tshaj tawm zoo dua yuav yog. Qhov no txhais tau tias koj tus nqi tshaj tawm tau tshaj tawm.

Hauv kev xaus, peb pom zoo kom saib ib daim vis dis aus uas piav qhia txhua yam dab tsi yog rov hais dua thiab rov hais dua:

Yog li, koj tau kawm nyob qhov twg thiab yuav siv nws li cas phiaj thiab rov kho dua (remarketing), yam zoo pros thiab minuses Txhua lub cuab tam muaj hom kev tshaj tawm zoo li cas thiab nyob rau qhov kev sib pauv twg koj tuaj yeem xaj tau tshaj tawm.

Peb vam tias tsab xov xwm no tau hais tawm cov ncauj lus kom pom tseeb thiab tau teb koj cov lus nug.

P.S. Pab neeg ntawm cov ntawv xov xwm online "RichPro.ru" xav tau hmoov zoo hauv kev tsim thiab teeb tsa phiaj xwm kev tshaj tawm. Qhia tawm koj cov kev xav thiab cov lus pom ntawm cov ncauj lus ntawm kev tshaj tawm, ntxiv rau nug koj cov lus nug hauv cov lus hauv qab no.

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